Posts archive for: 21 March, 2008
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R White's Lemonade
@ Friday, 21. Mar, 2008 – 21:35:28
1973 saw the launch of R White's most famous advertising campaign, ‘The Secret Lemonade Drinker’, which remained on screen until 1984. The ad featured a man in striped pyjamas creeping downstairs to raid the fridge for R White's Lemonade. Ross McManus - the father of singer Elvis Costello - wrote and sang the original song, with his teenage son, providing backing vocals. The ad won a silver award at the 1974 International Advertising Festival.